Goldenvoice,
creator of Coachella Valley Music &
Arts Festival, has carved out a special
niche for itself, setting an example
of how concert promoters can keep their
street level integrity while charting
a course toward market dominance. Beginning
as a small punk rock promoter in the
early 1980s, Goldenvoice grew to be the
dominant alternative promoter in Southern
California by leveraging such venues
as The Palladium and the El Rey Theatre
with its strong artists. Goldenvoice promotes
over 300 concerts a year in California,
Nevada, Alaska, Arizona and Hawaii.
